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Basic SEO practices for newbies:

The thing to remember is that SEO isn’t a magic bullet. It’s important, but no one knows the exact algorithms the SEs use, and each one is different so all you can do is optimize the best you can. There happens to be a few things that you should just always do whenever you make a new website. Don’t stress over every little thing, just make sure you are doing it, this should just become kind of automatic for you.

Make sure you fill in your meta tags with a good title, description, and the right keywords. I personally don’t think the keywords meta-tag is nearly as important as everyone else on here does, but it gives me a way to organize my keywords list for me to reference. When you start having many different websites, it’s good to include whatever notes to yourself you can. When you come back to work on an older site you might not remember eveything you were thinking before. The metatags help you remember your site info as much as it helps the SE figure it out. A good rule of thumb is that anything that won’t hurt you for SEO and might help, you should use and use correctly. Definately use the title meta-tag, try to include keywords in the title. Definately use the description meta-tag, google will normally use this for the summary it displays in the listing. It isn’t used for indexing so write it for humans, this is what gets people to click on your link when they see it in the SERP. Don’t use the same metatags for every page on your site. Take the time to make them be specific to each page.

Create good content. Make sure you have some decent content. Content is what the internet was invented for. If you have unique and quality content, then all the seo and backlinking you’re doing is just to get the ball rolling. Give them what they want, show them where it is, and they’ll start coming. If it’s good enough then it’ll eventually start building on its own naturally because people like what they found. That’s the idea anyway. So whenever possible use the best page design and the best content possible. Avoid duplicate content between different pages on your site, the SE will most likely penalize your site for that.

Remember, your content isn’t just something to get google to like your site, it is the whole point of your site. The content and how you structure it is what will make visitors do what you want when they get there. If it’s crap they’ll just leave, and 99% of them won’t leave by clicking on your adsense or affilliate link, they’ll just close the window or use the back button. (yes, of course if your doing blackhat stuff you can make the browser go where you want, but that’s for a different discussion.)

Include your keywords. Structure your content correctly, make a few title headers in the content that include keywords (use header tags h1, h2, etc.), try to have a keyword density around 2% in your content, and maybe 4% for the whole page including the metatags, alt tags, anchors, etc.

Be sure that your .htaccess is set up correctly. Decide on which way you [click to continue…]

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